A Legacy Transformed: John Elkann’s Journey

“My life was always about being confronted with an environment where you had to adapt.”

What if I told you that the fortune of one of Europe’s wealthiest industrial families is undergoing a quiet transformation? This is the story of John Elkann, the unlikely scion of a dynasty who was thrown into his role in the midst of an attempted coup by management and creditors.

Through his letters we can study the mindset and evolution of this emergin…

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